Job Title: Director of Ecommerce & Digital Marketing 
Company: Lindsey Leigh Jewelry (LLJ) 
Job Location: Houston, TX 

Position Summary

Lindsey Leigh Jewelry is seeking a Director of Ecommerce & Digital Marketing to lead and elevate the digital experience across all customer touchpoints. This role will be responsible for driving the company’s ecommerce growth by developing and executing high-level digital marketing strategies, managing website operations, overseeing brand messaging, and optimizing customer engagement across digital platforms. The ideal candidate is a seasoned digital marketing professional with a proven track record of managing ecommerce platforms in a luxury goods environment. This person must be highly analytical, creative, and able to lead cross-functional teams while managing relationships with external partners and agencies. A deep understanding of ecommerce platforms, digital marketing channels, and performance analytics is essential. This position offers tremendous opportunity for growth and the chance to have a direct impact on the future of our brand’s digital presence. 

Key Responsibilities  

Ecommerce Strategy & Website Management:

● Partner with leadership to establish and manage ecommerce goals and KPIs  
● Develop and execute a comprehensive ecommerce and marketing strategy aligned with business goals to drive revenue growth and enhance customer experience. 
● Oversee day-to-day management of the website, ensuring the site is visually aligned with the brand, optimized for conversions, and updated regularly. 
● Collaborate with internal teams and external agencies to continuously enhance site functionality, UX, and overall digital experience. 
● Manage website merchandising, ensuring seamless product listings, categorization, and effective search functionality. 
● Lead A/B testing initiatives to optimize landing pages, product pages, and checkout experiences. 
● Manage relationships with technology vendors, ensuring the platform and tools are optimized for business growth. 
● Effectively communicate strategic objectives and KPIs to agency partners, ensuring that they align with brand goals and deliver measurable results. 
● Utilize Google Analytics and other reporting tools to monitor ecommerce performance, analyze KPIs, and generate actionable insights. 
● Regularly review and optimize digital marketing efforts based on data, ensuring continual growth and improved ROI. 
● Implement ongoing improvements based on customer feedback, heatmaps, and usability testing. 
● Develop and present regular performance reports, highlighting successes, challenges, and areas for growth. 

Digital Marketing & Performance Optimization:

● Create a bottoms up strategy for each digital marketing channel and establish goals and KPIs that achieve business goals and growth 
● Develop and manage omnichannel digital marketing calendar and strategies across Email, SMS, Paid Search, Paid Social, SEO, and Affiliate Networks to drive traffic, conversion, and retention to hit business goals. 
● Oversee the development and execution of email and SMS marketing campaigns (via Klaviyo and Attentive), ensuring content is engaging, targeted, and aligned with brand goals. 
● Serve as the primary liaison with external digital agencies, ensuring seamless collaboration and goal alignment. 
● Partner with agencies to manage PPC, SEO, and retargeting efforts, ensuring optimal performance and ROI. 
● Analyze data across all digital platforms, including Google Analytics, to identify trends, customer behavior, and opportunities for optimization. 
● Develop and refine attribution models to assess the effectiveness of all digital marketing efforts and adjust strategies accordingly. 
● Analyze marketing trends, customer data and campaign information, measure ROI, and execute data-driven marketing decisions 
● Stay up to date with industry trends and best practices to continuously improve marketing strategies, analyze marketing trends, customer data and campaign information, measure ROI, and execute data-driven marketing decisions 
● Stay up to date with industry trends and best practices to continuously improve marketing strategies 

Team Leadership & Cross-Functional Collaboration: 

● Lead, mentor, and develop a high-performing ecommerce and digital marketing team. 
● Foster collaboration between marketing, creative, product, and customer service teams to ensure a cohesive digital experience. 
● Collaborate with internal stakeholders to ensure the digital strategy supports overall company growth objectives. 
● Effectively communicate strategic objectives and KPIs to agency partners, ensuring that they align with brand goals and deliver measurable results. 

Requirements:
 
● Bachelor’s degree required; advanced degree in a related field is a plus. 
● 7+ years of experience in e-commerce management, digital marketing, or performance marketing with a proven record of growing brands and achieving KPIs. 
● Demonstrated success in scaling brands through innovative e-commerce strategies and performance marketing. 
● Use insights from data to make strategic decisions that fuel long-term growth. 
● Expertise in analytics and digital platforms including Shopify+, GA4, Klaviyo, Attentive, Google Ads, Meta, ShareASale, TikTok, Pinterest. Advanced Excel skills required for in-depth reporting, data analysis, and performance modeling. 
● Strong background in acquisition and retention strategy, with demonstrated ability to optimize paid media channels and grow a brand’s digital presence. 
● Exceptional communication skills for reporting on performance metrics and collaborating across teams. 
●  Excellent project management skills with the ability to meet deadlines and work within budget constraints. 
● Agile and resourceful, with the ability to prioritize and manage shifting demands in a fast-paced environment. 
● Maintain clear communication with internal teams and external partners involved in marketing and content production. 
● Proven ability to engage, connect, and build an audience across multiple channels 
● Ability to hit the ground running, take on projects, and identify gaps and fill them with little direction 
● Cultivate and execute all partnerships, major quarterly partnerships, and grow brand awareness 
● Internet and technology savvy 
● A team player who is willing to work across departments and happy to educate those around them

Benefits:

• Opportunity for professional growth and development.
• Generous employee discount on jewelry purchases.
• Positive and energetic work environment.
• Competitive Base Salary + Bonus
• Medical Benefits
• 401k

If you are a passionate individual who thrives in a fast-paced environment, we encourage you to apply! Please send your resume to operations@lindseyleighjewelry.com!